Nielsen data shows binging for Netflix's 'Lost in Space'

This image released by Netflix shows Max Jenkins as Will Robinson in a scene from "Lost in Space." An estimated 6.3 million people saw the premiere of Netflix's "Lost in Space" within the first three days that the streaming service made it available this month. That's a promising start for the remake, already one of the outlet's more popular series after the phenomenon of "Stranger Things." (Netflix via AP)

NEW YORK — An estimated 6.3 million people saw the premiere of Netflix's "Lost in Space" within the first three days that the streaming service made it available this month, a promising start that would make it one of the outlet's more popular series after the phenomenon of "Stranger Things."

The Nielsen company is starting to draw the curtain back on some of the user numbers for streaming services, which have been reluctant to do so on their own.

"We've had a lot of anxiety among our clients about sharing this data with you," said Brian Fuhrer, senior vice president of product leadership for Nielsen, on Tuesday, "because they're still learning it."

Nielsen's data also shows the impact of binging: the average "Lost in Space" viewer watched the show for two and a half hours on those first few days. Netflix released 10 separate one-hour episodes of the show on April 13 and, within three days, nearly 1.2 million people watched the last episode, a clear indication they'd seen the whole season.

Roughly 10 percent of the total time spent watching television now is spent with streaming services, Nielsen said. The number approaches one-quarter of all viewing among viewers aged 12 to 17. Netflix dominates, with 49 percent of the streaming viewing coming on their service. YouTube's 10 percent is the second-highest individual service, Nielsen said.

For all of the attention that new series put on by the streaming services gets, Nielsen said that 80 percent of the viewing goes to older programs like "Friends."

Four years ago, 88 percent of television viewing came on cable or satellite. Now that number is down to 79 percent, an indication of the impact of cord cutting, Nielsen said.

On the broadcast networks last week, ABC's "Roseanne" was again the week's most-watched show.

CBS easily won the week in prime time, averaging 6.7 million viewers. NBC had 4.8 million viewers, ABC had 4.4 million, Fox had 3 million, Univision had 1.6 million, ION Television had 1.3 million, the CW had 1.2 million and Telemundo had 1.1 million.

TNT was the week's most popular cable network, averaging 3.06 million viewers in prime time. Fox News Channel had 2.37 million, MSNBC had 1.94 million, HGTV had 1.35 million and ESPN had 1.3 million.

ABC's "World News Tonight" topped the evening newscasts with an average of 8.5 million viewers. NBC's "Nightly News" was second with 7.9 million and the "CBS Evening News" had 6 million viewers.

For the week of April 16-22, the top 10 shows, their networks and viewerships: "Roseanne," ABC, 13.27 million; "The Big Bang Theory," CBS, 12.91 million; "Young Sheldon," CBS, 11.67 million; "NCIS," CBS, 11.44 million; "Bull," CBS, 10.83 million; "The Voice" (Monday, 8 p.m.), NBC, 9.35 million; "60 Minutes," CBS, 9.02 million; "Mom," CBS, 8.83 million; "NCIS: New Orleans," CBS, 8.46 million; "The Voice" (Wednesday, 8 p.m.), NBC, 8.39 million.

___

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

___

Online:

http://www.nielsen.com

Must Read

Hyundai recalls SUVs; software flaw may stop...

Sep 15, 2016

Hyundai is recalling about 41,000 small SUVs in the U.S. because a software glitch can stop the...

Study: Ad-tech use shines light on fringe, fake...

Dec 29, 2016

The contrast between mainstream and fake or fringe news sites isn't just about the stories and...

Apple proved a phone can change the world in just...

Jan 9, 2017

Few people realized it at the time, but the world shifted fundamentally a decade ago when Steve...

Watchdog to probe Comey's, FBI's actions before...

Jan 12, 2017

The Justice Department inspector general has opened an investigation into department and FBI...

New prescription: Doctor offices that look like...

Jan 17, 2017

Silicon Valley entrepreneur Adrian Aoun believes he has a remedy for a health-care system that he...

Sign up now!

About Us

In The Headline sought to bring professionalism back into journalism, bringing you only the most exclusive and the most impactive news from all over the globe.

Contact us: sales[at]intheheadline.com